---
title: Firmaste la renovación… ¿pero negociaste? | Guía Kunzapp
description: "Guía de 14 láminas para dejar de renovar software en automático: cómo armar un benchmark, qué mirar en el uso real y las palancas que mueven el precio."
---

[![Kunzapp](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAiYAAAC0CAYAAACg/+cnAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAI91JREFUeNrsnXuUFPWd6KsfzPAYYJB/EEQGzAkhXuLAhJuYdWXYm4jRGNGQh0uQwbDKQxgmuBI2HB5K0HHBYVzQSWKcYQ1s3FzjcE1yoye7GdbEXO8NcWTl6LnXaJNgPHCAGVAegenu+/s1vxpraqr6UV3VXdX9+ZxTUzX9qOqq+lX9PvX9vTQNAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAoLwJcQj8yd13353Vufne976X5GgBAABiAkWTEQQFAAAQEyiWkNi9l0RQAAAAMQGvhSTTa8lMgoKcAABAUIlyCHwjJaE0cpKNQCIjAAAQeIiY+FNI0klK0mLZPCdqAgAAiAnkJCRWImKcpzs3RhFBTgAAoGSgKMc/QmK3bCUlIW1w5MT8GgAAAGICaaUkU4RkgJRs27bt3oqKihUXL17cs2bNmu9I8airq0sJyIEDB6yERUNQAAAgyFCU4y8hSU0bNmz4xGWXXfZIOBz+a30FiUTi4IULF9Y+88wzLykxSWgfFuVYTSkozgEAgCBBxMRbIclaRuR0xx13VM+cOVNGSdYlk0lNnyKRiJw+MXz48P9555137nn77bfvF2LSK33FsJ2kaZsICQAABA4iJsUTEklY/3/Lli23VFVVNYvlK1OWIYQkGo2m5qHQwNWL/0+dPXt26/333/9PSkDsoidETAAAADEpcynJttgmJSWrVq2aVFNT0xyJRL6QSFwKgMgIiS4nBhkZMFfvHTxz5szfr1u3br+NnCAmAACAmCAkaYWkX0wefvjhFZWVlevE8mhdNnQpsT1hQkzkJCVGzsPhsFze+dZbbz342GOPnURMAAAAMSlvIclFRvTKrbPHjBnzsBCL6cZ6JLqcZJISOcXj8ZSUGF7rFYKyZuXKlbsREwAAQEwQEishkfTXI/nKV75SPWvWrG8PGTJkmZ2Q2ImJLiD6sjFiYhQW8f9rS5cunanRMgcAAAJISbXKSTdKbz6Zc771SOT0wAMP3DJy5MgnxPJoKRV2QmIlJlI49NeNdUz013VBkZPgGpI1AAAgJgVEZMY1IjOOZZIRO7nIVlLcqEeyYsWKSVdddVWb+L3X6UIhpcROSMxiYpQP41xHyohsvWNuuaPRZBgAABCTgtEuMufY+fPnv9nY2NibTwTESlLcqEcinaG5ufkfKisrv2VVbKNPBtkasGwXGdHncqqoqNCjJAAAACVBkHO1hqFDh77d1tbWmKUoWA6MJyXEKCI2URKrIpqwxf+paf369bNbWlpeF+LwLVlsI+VBj5LI/41Skm7ZSlqkkAwZMkQbNmxYOimh7hAAAASSQGZgIqPuErPZhpde6+vra1qxYsV/ZPN1m+WQxf/ZRkpSknL77bdXX3vttc3RaPRvrSIkRsnIVNl1wElSERIpJHKyKLYZwD333BPVaJkDAABETLzHppjlGiED/97W1vbU+vXrx2SIlpiXwzbSoaWJlBiniL780Y9+tFbIyM3GeiTmyU5K7D4rkesaPnx4qugmk5QAAAAgJsWVEmNk4c6JEyf+v127dq0yycOgVjKG/62iIWmLaqykRC4//PDDL3d3d9fF4/Hv6XKhF92ki5zYRU1kUY0sspETQgIAAIhJMKmORqPb29ra/s/27dtnW4hG2EJSwmlkxC5iEjHMI3V1danp0KFDH/zoRz/aeOzYsflCSo7YRUPSCYmUkMrKSm3EiBGpFjcAAACIScARmfsnqqqqXnz88cefXLJkyRiTWETMgiIkISwmK4mJGKZBUiJkJCyFxBxBeeGFF17Zu3fvZ86ePbsjmwiJ/rqsQyJ+d0pMAAAAEBOfkm1/JWYikcjXZ82a9WZLS8siCyGJmKMgQg4idu+ZBCUlJabIyaDinueee671nXfe+UJfX98r6YRERkakkLhUbENlVwAAQEx8zOjhw4e37dq16xcbNmyo1QVDSog+CRnoFwsVPYlYyYj2YbFNOimJaIYioN/+9rdv/PjHP17w/vvvbxHrPW0sypH1SGTFVllsk2kAPwAAAMTEf4SyaWJrFZkQGf9148eP/01ra+sj8+bNu8woFVJGTCKiS0tU/7+2tjY8Y8aMSCKRiGSIlFjWUfnZz362+9ChQ1+8ePHiL2VUZOjQodrIkSNTxTceQNQEAAAQEz9iFpmKioplN9xww8Hm5uavK7GIqsm8rEtLdPr06VJIorqMKDkJp5ksmyq//vrrfxbzXwohOU09EgAAgIGUbZOPUCg0etSoUbsee+yxBW+99dZ6MX9df8sobh//+MdTr8mKsTLKEY/Hw6rIJSTkJKx6X03XT0r/fO7cuZ8aP378yiFDhvzXQu2n3ztXE8e1QcwW5fCVbnEemvLYXrWYtYupOsevNontdnPLAABATPLN+Cz/N4xf85mpU6f+e3Nz8/eff/75bS+99NL7UkCuuuoq+Z6UDykkYfX5kBISvTv41Ps2ctI/r6urm3D11VevHDp06O0kuUHUiKm+gNvbKKZ5Dr5XzakCAEBMUjhtkZOtsEjRGDZs2N/Nmzfvv8Risa/KFjJKOGSk5FKo5NJ3wmogvZSc6JETw6B7xt8ZqqmpGXXttdcuqqqqWiTeH0VyK7qkSgFa7eCrMTERLQEAQEy8kRG7nlhluYysT6JHQeRcu1SJVP6vz/sFJB6PG8fDkf6S1N+7XXDZZZetFJ+fQDLzDe0Ov7dYnNteDh8AAGLiiohYvW6cZLRDCoaMgohpiD5oni4mqm6J/ExSL8bRRUS8HpKva0WsRwJZpYVN2qVio1zZIc5zF0cQAAAxscJxkY7daL66mKhxbULjxo2TxTWh48ePp4pxDAKTVPVNEiY5Sa1n5syZE6ZPny7rkdzmh3yYpD3gHMu+azY6+GpMTJs5ggAAiEmhMizzsrSMqBSOsWPHaidOnJDSkoqSpN5Uy6o4J6E+n7zjjjtWjhw58k6/1SPxe4ucAkIRDgAAYuIZeVWENQ+gZ1xWRTf9x0TKifzI6dOn5QdSUiJb6Ki5rEfyN5dffvk66pH4Wj5lZddaB1+lCAcAADEpeKZl/l/vsVUztLRJjho1Si4nzpw5k4qSzJkz56PTpk1bW1FRMYsk5OvzW6M5K8KRLXAowgEAQEwKJyLmiInh/7BpEL3kpZeT4YkTJ466+eab7xsxYsQX/b6vFOOkcNKRmoQiHAAAxMQ7CcmBVMREr9Sq+jBJicnXvva1v6uurr5D/D8SKQnE+ZdFOPUOvrqZHl4BABATP2EcPyg0d+7c6ydNmrQ6EolcHpDfvx8pSXU776gIR0jJJi4BAAB/ZMLlmIHZ/q+30pkwYcJXAyIlveI3yyKIepK18yIcDh0AAGJSNEx1SfrHwtE+HB04KLSeP39+Sjgc7ij3BC3OoRwHx8lYOBThAAD4gLIoysmxvknIMCV8Lij74/F40/Lly8lQtQEjB+cKRTjenpd67VKTbasoVrc6/jGOlKNjW6OlHwizSx3f3hLa51qVnmos3pbpKBakpv7qvlWb5hx2q30qm/s8zYWtxcRq2U/IYpumpUuX7tZfoMJrio1aEYtwxDn5VY5faXJ6sxHbatFy659lt9hWRxbrbRCzRTlKXZONjMj1zMvmnIjPywxFpucd+WSiDo5LIcnqHGSZMevHtiaLa0J+p1sd3w6r4xuA9FSjfTgyeDbpSZeyfXb7XOzrXB2bW7UsI7zi83IfOuU+ifV1IibgJ2SxzebGxsYBF5ocgbmc5SSPkYPdLMKpz/Hz1XlsqzbH7WVbKbpGc9aayZiBtDtYh57xNIp1yHOyo0DHpZDsdyGNb3S4f3qUYaNYT6uFAPo1PclrREpTg8PrUU4tYj0d6lqPFfs6V+exXct97K5qdRwalMhvdkN0EROfR01MdU70kYV9c1PLVGwj5cT4f7mICkU4vjkPDSoTyUe4qlVGco160uzluPan73kurE5vsbZIrPc2PxcPqMjQr/JMTzp6hr65mNe8Gkx0owurSj0AiPXJdS0utV6qiZhY46cinN5EIvHAsmXLcn6CNIpKiUvKagdPHzLDoxWOu1LS7uIqG1SGdFuZH1f5dP2cS5mzOWN7VbXk6/Dhfs/TnLeuS4eMGMnikzmFll6x3XbNWeQn03n8VbGFy23KulWO3wVFJLbdvb29VwkpabX5LSGbyVJSzBGVErlxOx05mFY4/pUSnXnqCbOcj6tbEQM72tV2/HZNt3u437VKymoLuE9eSIlZuNpLJe2XvZgYi28c9hbrBa9dvHjxvy1duvSutWvX9qYREStJSfu5EpQTJxdjVx51GGDwTd7LG+LGQmYgPowYFOoa8ssxri6AjBkjDdUF2KdFHkuJTkOpyAlFOf6iNx6PP7h8+fLHtEv1W7KViHSfM64naZSToBfvqKfpXG+oFOG4n5F4jay3MqeMpMRr2SvWecxWdAsqQeJ4e12s01DAfZJy8lrQH7zoYM0nJBKJp998882pQkr+ySAbmaaw9mFncObO4ayiJiUTPclj5ODN9JkROOpLJGqSbebnZTEGDBahjSW2Ty1Bv17KImKiBuTLOs/TCli3RPyug6dPn75fsN+w7UwtgkJp/h8UIbHZx6BDEU55IcPhQa4T1JFN2nMYBYT8WC2O+74Sa9ki748zEJNgPnUPEphCZd5i26fOnTv3UFNT0y61rbCaJ7OUI6uO4KykxCg5lsU6QSvScThyMEU4hUXe5PW+LkZr+fcvIutcNAX0WHRn89tVfYfGPLcV0y51wnVKnQO9V9Fr1PEPciSmW+2TF/u2Ua2zWNdJr9o/vYfkW/MU1FpZqTmo/ZyUtZiYIymGZU8z6r6+vt/84he/+Przzz/fayEkSdP2kxkiJCGbaIjVukpBTmo0inD8zA51rK16F5XnrkVz1h9HjQxPZ2pJJd53vS6K2O5zmvM+ROTvzbYOw+o8MteU/Ng89Xca9qVBXT81AUpTnZp9KzrzvjntR0cWF9YXKGoi04JVJ3eaQY42GYqrG/KQrUCKCc2F7SMmnpFIJE4LKflA+7COiHmK2Cwb/4+Y36urq5NTRM5t1mvVckfT5SRAYpLrjYcinMIg+8Sw7RRNiqGYbsvjZlnwIg7VyqEQUiJZ5HA7sphoRjaZqnyCFtPkgGRY8rjJTuCy6ghORQcm5xH5KERdE7kf8lxtypQu1PUio7xztOzrJ5llviGIN5KSFZNsJKNYzYMrKio+v2bNmkkmwYiYZCOS4b0Bn5FCYiExZiExy4kWUDnJ9eZGEY73ZN09trrZOsk8rimClDi9seckJap5sJMoRoc6nrneH+V3mnx+3c7JdUwYebxV1MzJWDL1KkrhpZTMyTVyq4TTqZzcipiUhryYi0I8YcqUKVtsohsRq2iInaSodQwSGvWalaCYW+1omr9HUM4XWjcUJhPJNSLlJFMMSodY+pN+LhnJbAfb6XIiJYb73w6HGXghaMqzA0R5XGIOvjfPw2vEcbNkdSycnOt5BeqrBTFxQ0T0ZTk3TEmTnHhGNBq9cf78+TfpEmESjLST6fN2RUBh0/uZmhKXctSkBXfwlJxHb1U32lwznoLcYFX4Ox8pmeOgPlO9w8w3XxY7fBL3kq58K22q9Ojk+Mz2aJ/yHvdJRY8cRYKCdkOh8qv1IH4FKeMZM2bMjhtuuOHdF1988XU9QiNkIp0cpav0qpkiPQmLdSQMgpKw+W4pjlQ8r4AV28qR3Q6/ty/HKIjnEZM8u9fXpcTJk36u+9bhRmVumVmq0Yb91JdHq0v39y6xb905HlsvMvGYi61jZKQx16jObM2/kTEiJuYIiTmKYiEEnhbniG2PmjRp0o8/97nPTdcGV2jNVPckbPP+gOiJTUXYdN3a+51uh094RE28S8fdeZxL31AsKVED9TmROrfo8NFp6M21XonLklPtQT2TThevtZiD6yZw/eKUjZikqwwbj8fNxTmeColZTmpqav715ptv/istfX0Ss3zYVXQdNJnkJF1Psv34uEin1+ETVW1Qa6gHQBTzOZd+kZJ8x6ZZnIegVTu4bxQ7s/MKt5/suxx8x20x2Vfk9SEmQRIUc/REs+/7w3M5mTBhwjMLFiz4ZpbCkbWU6NOmTZs+0dbWdrCxsbEmC0nxtZyo4b1jTqImQawI5nPykQtfZIYujE2zOE9RqPXBcfOLmBx2+V4Rc3CvqPX5sc1Vtqj8GoQoiYWQpKImilTdDPFeQrOuh+EZI0aMWP2Nb3zj5zfddNNnMohGKIvX+v//8pe/fPO4ceNkl8tXTp069YlM0RItGEU6Tlp1yAt0NS7hm+uz6BETJSX5jGa7uAi9a3px3A77JFl4IUgxB/cJP6fzWKnfG8q2VY7xtXA4nJorOUmainMKGj2JRCIfv+KKK/7lrrvu+tHnP//5azPISbrB+8K33HLLZ4ToPDtmzJh2sU+j1fqve/TRR1dkEzHxedSkU3MWpm30uK8CCAgBlRKv8Etm10vKzHjvK3kxiZbpiU21xtFFxbisfdiipaiRg2g0+qmJEyfuXbJkybvvv/9++x/+8Idf/u53vzuS6XuzZs2aOGXKlM9WVVV9SUqOTWTmofXr17+0ZcuW19RLemudpClq4veWOZu13GvRy0xItkCg07XylpLqPKVkRwlJiZ/EhIcGKH0xsRtZ2Pi6LiUiI0/29PQkx4wZo7+eLFQ39XaEw+EJo0ePXj9z5sz1tbW17/b19b3xl7/85Q35nvitrwjJmFBRUXHFkCFDJohpmtiHadmsd8KECbJI56/SREuSxqiJH5sPq+aAMnNoyPGrDeJ7u2k+jJQ4XIVsqttUYofFLxUka0oxvblZnFMOEd+yrfxq6ljNKAKJkydP9vcFcuLEif/hm5MlJEVIyGdHjhy5Uk5XXnnlD8eOHdssl4cOHXp7tlKi1jW9tbX1H7T0dU2CgIyaOLnoN2pQzlLiNCPuyKe3VRtyTb9eSIRfKkhOKkHZqS2x/UFM3JQRKznR56qeSap+iZQTISSp4pzOzs59Fy5c+F0pHhchM9/6zne+c735cAVJVFR5q5Pmw/U0H0ZKfCAlkpx7wPXgqfkan5ymeg/Oea7HqsvP+6QFsPkvYpKHtKjoSUJOUk60S3UvEgcOHPi2SODvl+L+jx079omFCxdWa8GNmEh2aA6jJkVuPpzPDaZeg1xpyeOYd3skJZKYg++4PaaLX9JTjaqU7BZOjpPbFXDdHkgv11Gou4J2oZZtB2t2RTqynomUEhk5UVGTRHd395Genp5dJXpcrvz0pz/9iPElq8/5eQwdVX7rpMxfPkm52Xw41wzG0VOqyzfussCNkYI9TL8xB5lho4vHRh4XP/V10ejiuhY5OB9uN1mudeuaVZGyXNcVC9r1WtbNhc1FOnpxjpxLOZHT8ePHU3LyzDPPdFy4cOF/l+JxiUajC7Zv3/7FgJ/bDocX4EYXM/pct+/0KXWeBgWVkgL0uZLrU22Ni0WRfqtv1eBGUZXq6r/e4/OQLS1FPFf7EZNgS0tSFxIxJdWUOHbsWKrTtZ/85CcrRGI/XYr7X1VV9d2lS5cGvVdUp6H2dpe2n2vmlXPmooqeFnHFZn28WgIgJRIn3Zbn3ZOx+P4mzZ+VKdvz3K9qhzLgVSaed502JVpO1tEVtOu2rLukN/5vHCtHrwBrFJSjR48m3njjjVN/+tOf1pbooRldW1v7rwE/t10OL8Ja9VSdL685eQLKMXPZqNHXQ7Y3cnkTd1pUJ2XktgL2Tusk3aYq8zqVE3V8/No6rT7Pa9JpfSIvR+FtcRqdVd97zolcB7FDtrKMmGSQk/46JiZBSfz5z3+Ot7e3v3DmzJmnSvS4XL9r166VZRo1aUh3I5RPK1k88Tgpm67J9sk3z4y2HKUk35GCYwW89mIOM8VaJSe1OR6f1Zp7kUKvkNfkc7mIl/ys/I7DyELMg/olZpF8VR37XCMlTvvd2R3E65eiHJOcyOiIUUjkciQS6W+lc+TIkcSOHTs29/X1/a9SPA7RaHT9I488MqgvAT92sJbmBt+Rx43wHRneViIip9VielXdGNozlH13Od2uylzqbW5MNepm286V6rmUSGTfONWGNODqlGa7rQ5/b63K8DZlqpshj41Kzy0BOZ2yPpV+TVZnEBJ53t/RnNfB2lygfZIPIr9SI1qnO1c16mHJqZT05nEvLG4+VM4iYu4RVi/OkXJyKV0k5Z+EXFBikkovsVgs+eKLL9514403vihev6LEDk316NGjnxXzugDvw2Z1c3JyMcsb+0bNPsRt2529DPuLpNKtOQsh60++vabIS41G0U2uT5f5CpzXmXbIJv3Inoyl3NY7XG8q3ao0KNdzyvDebJXGgliPrDqLfavPcxuxAg8xIH9vveF6N9ZtmaTOVb6V8lv9MFAmYuKCnEgpSSQSqRY6UkpklCR56UP9YiKnzs7OnqlTpy6eMmXKs2I9o0rs0FzT1ta2YenSpZsCel5j4pS1at6Un8snzs1pwvy787yhVGv0UeJUSpyWw/sJ2ez91TzX4Uam5le82rfNRdof/Xp3+5qXQrIjqCeZDtYG1jdJ6nJiaDacKspRdU76O12Tn21ubv7PWCzWUKLHZcPjjz9eG+Dfv0nzZgh1LYPwdGhQLPIZ/8Yv6ba7iJlkudJVYgMyShYHNVqCmFjIiRQQXU6UoKSiJ9FotH/8HKOgPPTQQy+dOHFiVSkeFyFkP2ltba0OSv0SC27TvBlG3bafBXUzQE6K9/RZCvcjKdVdnM6C0KvuE6WEHDqhM8g7gJikkRMVNdEFJSUmaq6LSVzO161bt6enp2dlCR6WmsrKylsDfE5jmvNWOplIFzVp8kiIjMS4aksamVl2F2hb3QXcVjbpulBP+nrrq94CHN9C0eXh0AmISVEORjg8QE70irD6pKn6JWoyFusk1q5d+8NTp06tKLFDslvsd6Cf/tWTgxcXaqaoSZOHu7UYMSn5B6VUplmATK1XpSe/hP1jHl87ZikphDTI/SnEfbRLK5HoD2IyWE6SRjnRXzOIScJuuv/++3949OjRL4gM61TAD4NsXSLLKBtK5Cbf4dHNd2OGbXpR+WxxCZaHQ3o58ep8FzJzzvV6neOhLHUXer9VFMPL63aH2MacINcrQUxykBN92SJiYikqGzZs2P/uu+/elEgk/jOgu98dj8f/JuiRkjQ3OzcjDdUZtimflNyqyKj3RIqUlJmcqEzN7fpSMlOe4TcpMey3fPqfoblf12ZHsWRMnUe3H5Bi6r7QVErpHjHJUk70eiZ6XZN00ZMHH3zwtZdffvlGkcH/NEj7LJvB3nPPPTOj0eirpXhO1c1ohpKFfG4OXermdlsW29zkghBJGZkc9AptkFfaled+sgtpV35XNnef4feuyuXvk1EAzZ2iS/0aaipmVEE9WEx2IXoSU2lhRineF6Jc8unlRPZpYsy7VeJKqr5Nkmq5/z09/T399NM9Yvrq9u3bb5ED5InXRvt4V/f39fUtXrFiRawILXC6HFyQeT2BipnsRVI+OTVolwbEy6ZZtN6x0+5cn7bU099k1TOlrEw8L8v9lDecVpsMRPaXst+D41zQ86G52zS2pJvZ6mlXpd95Ki3Va9l1wNet0kyHTcbsVXpyKzPvUPu8SO1zNi2wOtU+dfipiEP9lsVif5pyvAfF1HHfV+oPKaEg/Mi77747ZPi9oba2tn8TJ2a229sRmfMrTz311N+aoiGy5U1cCEri1Vdf7f/f8H5/L7H6CMWm4xpasmRJ9YwZM/4xGo1+3W9CInZr87Jly1I3mQA3C84L1dV1rTa4l9Vu9YTZ7faNTXUGZu5MLaZPQRx4C4qefqtNGZxn6TeH3yZFKpeODrtUlCSf66fXy6KapLlXzszMUQ8nmdZbX8h7EBGTEomemNORYZ60eE0XqeSTTz7ZI+ZLtm3b9vSIESO+LdZ1fZF3Z58QktZyFxLTE0xXgbfZXegnTyiL9NtZJvtcctdPNvKCmJQnmbqWN0rIgP8NdU/Mnw/p8/vuu08mvK7t27fPHj58+EIhKAsLuG+vCSPviMfj+2SRjf5iuUsJAAAgJn421mnz58/fe/z48daurq6XMwiKnbCkk5PUZtasWZMSlKampvs+8pGPLIxEIgvFtq9xeXdkk19ZvtpllhGEBAAAEBP38DRDjUajn7r88sv3CkH572+//fajv//97w+n+R3JLF7TbERFa2lpOaldGuq8df369dXjxo27XkjKbCkpSlSy7WJb/kY5cF23mGRkpHv58uWWZawICQAAICYBZMiQIfM/9rGPzZ88efKjhw4d+u6bb755MgdBySRQ5gqy2pYtW2Q9lH1q6mfnzp0DKvnqnb5J+vr6Djc2NsYybQ8ZAQAAxMQbUhl6PB7/52g0mktEwTHDhg375ic/+cklV1999bcPHDiwN8NvS1pJh5ZHlOfee+/tylF6kBEAAAgsQWsurP/m0EMPPTS5urr60XA4fItb2xHCo505c6Z/QD99ZGE5l9PFixdfP3ny5Le2bt0q624MajJsmPrFwPTbPQUZAQBfPUl61Fy4yPvkSXNhCJiYmDL4kJpkr7Xhbdu2za6qqvq+OPFXeiEmRjmR76uB/l5677337m5ubn4nk5hkIVpICAAgJogJlIiYpOYNDQ1jZs6cubKysnJdIcREnxKJxM4//vGPDwg56slFTAAAEBPEBKwJ8lg5/Ymjo6Pj1KpVq7YePnz4r4Us/MYVYwuFMr4WiUTunTJlyv/duXPnKpISAABAeYuJUVBSkrJ169aDTz755C1nzpxZKaT2lBdyYkG1EJTtTzzxxB927dp1K0kKAACgfMXEqhfW5J49e/a+8sorn7x48eIzbstImvdHh8PhWpIUAABAeYnJgLoc2uCKp6nKqAcPHuxpb29feezYsS8lEolDHv6eXrH+B48ePfqRZcuWbSZJAQAAOCfoHawNkpMDBw4k6+rqEur1UGdn56/F/LMLFy78+6FDhy4JhUKjctmAOUKijyIs5of7+vp2HjlyZLeh8isAAADkQShIP9aiZY5xCmsfttSJyGUhKGHD6+HrrrvuyqlTp+6IRCLXWq1ftro5d+7cACkxTolEQs7/KD6zdd26df+sZdGPCQBAuUKrnBS0ysmRoNYxSdpMCcM8ceDAgYRBHuK//vWvD//gBz/40okTJ74hJONIWmMbHCn50+nTp1esXr16upCSH9r8JgAAAMiDUhgrxzyqb8L4pizake+p6EmKZ5999ufTpk37zaxZs+6TxTvppEQKyblz5/5RfGevWFecJAMAAOAdoaD9YKvu6bXMRTv9y4bindTn5s6dO/2KK67YLIt3ZFHO+fPnUysWy7/94IMPvv/Tn/7050p24ioCY+yK3jgNGMyPohwAKHfEg12NmNXk8JVe8WDY7fN9qs/xK91in3pJDSUsJg7kxDyXdU+Mr6WmBQsW3F1ZWbnm7Nmzh3p6era/8MILL2uDi4Z0KTGPk4OYAAAAuEC0RPbDTgISBvnS57LljpQSvXgnJSZ79uz5rph/1/g5C+lIWmwLAQEAAHCJSBB/tBALTUU9NJN0ZBKFAfVR3nvvvaScxo8fb37PqlJtQnxW0wZHRwZtj2gJAACAMwLb86sp809azAeJhTawGCauLxuKaOwmoiUAAACISc5ykswgJVZTSlCknGQQlGQGSQEAAIByFhMLOdG09EUyGWXFQk6s+kix2gYAAADkSaQUdkLWObGod2JFMpv3Vd0Tbfz48QOERr6uZVGsI38LAAAAlKmYGIXAQk5COQjKgEiIoXKsnZhQ8RUAAMBFQqW6Y6a+Toz7ah5vx2rZTlrSjWyMmAAAAORJuFR3zKbuid3YOlZ1SMz1UeykBAAAAFwiVA47mUX0xO41s9ikmxMtAQAAyJNIOexkDpVjB4hGmtctO1ej0isAAEB+hMpthy2iJ+bjEMpSWgZICdESAAAAxMRtQcnmmNASBwAAADEpuKBkBCEBAABATHwhKEgJAAAAYlI0WUFEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAcuX/CzAAHX0tyjXVDwUAAAAASUVORK5CYII=)](https://kunzapp.com)

GUÍA · AGOSTO 2026

# Firmaste la renovación… ¿pero negociaste?

Guía para dejar de renovar en automático. Por qué negociar sin datos te está costando hasta 23% al año.

- Las seis palancas que mueven el precio de un contrato, además del descuento
- Las cinco preguntas al dato de uso que debes responder antes de firmar
- El calendario de 90, 60 y 30 días antes del vencimiento

## Descarga la guía

Te llega al correo en menos de un minuto.

Al descargar aceptas recibir comunicaciones de Kunzapp. Puedes darte de baja cuando quieras.

Cada ciclo de renovación es igual: llega el mail del vendor, el precio subió "por inflación" o "nuevas features", y el área de Compras firma porque no hay tiempo —ni datos— para pelear la cifra.

No es que no sepas negociar. Es que negocias a ciegas.

65%

de las licencias contratadas está sin uso o subutilizada.

23%

de ahorro promedio sobre el gasto en software con Kunzapp.

Promedio de la base de clientes de Kunzapp.

## Qué cambia cuando negocias con datos

### Benchmark real

Sabes si estás pagando de más frente al mercado.

### Uso real por licencia

Ves exactamente qué se usa y qué no.

### Relación directa con el vendor

Negocias con el peso de los datos, no de opiniones.

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)

Firmaste la renovación…

¿pero negociaste?

## Adentro de la guía

1. 01La asimetría: qué sabe el vendor de tu contrato que tú no sabes
2. 02Por qué comparar precios no es tener un benchmark, y los cinco elementos que sí lo son
3. 03Cinco preguntas al dato de uso antes de firmar la renovación
4. 04Seis palancas que mueven el precio cuando el descuento ya no se mueve
5. 05Cuatro errores que pierden la negociación antes de empezarla
6. 06El calendario de 90, 60 y 30 días antes del vencimiento

[Descargar la guía](https://blog.kunzapp.com/firmaste-la-renovacion-pero-no-negociaste#lead-form)

## Preguntas frecuentes

Lo que suelen preguntarnos antes de descargar.

¿Qué recibo exactamente y cuánto cuesta?

PDF de 14 láminas al correo, sin costo ni versión de pago.

¿Necesito alguna herramienta para aplicar lo que dice la guía?

No: contrato, factura y el reporte de usuarios que exporta el admin de cada plataforma.

¿De dónde salen el 65% y el 23%?

Base de clientes de Kunzapp, no proyecciones de mercado.

Mi contrato ya se renovó este año. ¿Igual me sirve?

Sí, y más: tienes el ciclo completo. Revisa hoy la cláusula de aviso previo.

Soy de Finanzas y no de Compras. ¿Esto es para mí?

Sí; cada capítulo indica qué dato aporta cada área.

¿Puedo compartirla con mi equipo?

Sí, está pensada para circular como material de trabajo.

¿Qué pasa con mis datos después de la descarga?

Los usamos para enviarte la guía y contenido relacionado de Kunzapp. No los compartimos con terceros y te puedes dar de baja en cualquier momento.

## Tu próxima renovación ya tiene fecha. Llega con datos.

Kunzapp negocia el contrato por ti: entra con el benchmark, con la data de uso real de tu cuenta y con la relación ya construida con el vendor.

[Descargar la guía](https://blog.kunzapp.com/firmaste-la-renovacion-pero-no-negociaste#lead-form)

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) Somos el único Software y Procurement Manager de LATAM

[kunzapp.com](https://kunzapp.com) [LinkedIn](https://www.linkedin.com/company/kunzapp) Política de privacidad

```json
{
  "@context" : "https://schema.org",
  "@type" : "FAQPage",
  "mainEntity" : [ {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "PDF de 14 láminas al correo, sin costo ni versión de pago."
    },
    "name" : "¿Qué recibo exactamente y cuánto cuesta?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "No: contrato, factura y el reporte de usuarios que exporta el admin de cada plataforma."
    },
    "name" : "¿Necesito alguna herramienta para aplicar lo que dice la guía?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Base de clientes de Kunzapp, no proyecciones de mercado."
    },
    "name" : "¿De dónde salen el 65% y el 23%?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Sí, y más: tienes el ciclo completo. Revisa hoy la cláusula de aviso previo."
    },
    "name" : "Mi contrato ya se renovó este año. ¿Igual me sirve?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Sí; cada capítulo indica qué dato aporta cada área."
    },
    "name" : "Soy de Finanzas y no de Compras. ¿Esto es para mí?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Sí, está pensada para circular como material de trabajo."
    },
    "name" : "¿Puedo compartirla con mi equipo?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Los usamos para enviarte la guía y contenido relacionado de Kunzapp. No los compartimos con terceros y te puedes dar de baja en cualquier momento."
    },
    "name" : "¿Qué pasa con mis datos después de la descarga?"
  } ]
}
```